Business Mission Statement Creation

This is a great quote from the opening of Chapter 12, Your Primary Aim, from Michael E. Gerber’s The E Myth Revisited . In today’s post, I’m going to highlight several key points from Chapter 12, Your Primary Aim, from Michael E. Gerber’s The E Myth Revisited  to help you creating a solid business mission statement.

“The chief characteristic of the volitional act is the existence of a purpose to be achieved; the clear vision of an aim” – Robert Assagioli from The Act of Will …

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In the previous post, Small Business Management – Introwe left off with the importance of owners and / or investors knowing where they are going or having an end goal. Naturally, the question is asked, where should I begin? Michael points out that it actually begins with you, the owner. He states that before you can begin to figure out the end goal of your business, you need to answer these questions:

  • What do you value most?
  • What kind of life do you want?
  • What do you want your life to look like, to feel like?
  • Who do you wish to be?

Too many times I heard and even have been guilty myself that aspiring business owners just jump right in without taking thought of the why and where of the business venture. Lack of money, fear, worry, and anxiety are the typically drivers of such knee jerk reactions to starting a business. Similar to our personal lives, our business lives need and require a vision and a set of goals to strive towards instead of just flying doing aimlessly. Micheal says, “Great people have a vision of their lives that they practice emulating each and every day. They go to work on their lives, not just in their lives. Their lives are spent living out the vision they have of their future, in the present. They compare what they’ve done with what they intended to do. And where there’s a disparity between the two, they don’t wait very long to make up the difference.” (The E-Myth Revisited pg. 139).

As you work on thinking and creating a business end goal that’s clear and concise, you must begin with yourself. Ask yourself the questions posed earlier in order to gain the building blocks needed for a business mission statement that’s effective guiding and inspiring your employees.

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